Media
Podcasts and interviews.
A selection of long-form conversations on the brain at work, chronic stress, and the science behind the books.
- Podcast May 2026
HBR On Leadership
Redefining what efficiency means in the age of AI
How to train your brain to work more effectively alongside AI — prioritising quality over quantity and aligning your schedule with your optimal mental states.
- Article Feb 2026
Paperjam
Mithu Storoni: using brain power to radically rethink work
A neuroscientist argues that workplaces should align with natural brain rhythms rather than rigid industrial-era schedules — enabling higher-quality output as AI automates routine tasks.
- Article Nov 2025
Newsweek
Forget super-intelligence, hyper-efficiency is the real quest
Why the real opportunity of AI lies not in artificial superintelligence but in helping humans reach optimal cognitive performance and flow states.
- Article Oct 2024
New Scientist
Take control of your brain's master switch to optimise how you think
The locus coeruleus — a tiny blue cluster of cells in the brain stem — functions like a gearbox for mental processing and can be trained to improve focus, reduce stress, and enhance creativity.
- Article Oct 2024
Forbes
Boost your personal efficiency: try these research-based tips
Forbes on the neuroscience-backed strategies from Hyperefficient for optimising how and when you do your best work.
- Article Oct 2024
Fast Company
How to work more efficiently, according to a neuroscientist
A neuroscientist's guide to structuring your workday around how the brain actually operates — not how we assume it does.
- Podcast Sept 2024
Bloomberg Businessweek
Training your brain to be more efficient at work
Mithu Storoni on the practical neuroscience of running a knowledge-work day at peak.
- Article Sept 2024
The Guardian
Help! It turns out breaks make you more productive
The Guardian on the neuroscience-backed productivity strategies from Hyperefficient.
- Article Sept 2024
Entrepreneur
3 tips to make your brain more efficient and do better work
Three research-backed strategies from Hyperefficient for improving cognitive performance and getting more from your working hours.
- Article Sept 2024
Big Think
Why hardwired 'power laws' hold the secret to better work
Tapping into the brain's evolved preferences for work and rest — and why aligning with them, rather than fighting them, is the path to genuine efficiency.
- Podcast Sept 2024
Harvard Business Review IdeaCast
Training your brain to work more effectively
Mithu Storoni on the brain science behind hyper-efficient work.
- Article Sept 2024
Business Insider
A neuroscientist is more efficient than ever after making 3 simple changes that take advantage of when her brain works best
Three practical takeaways from Hyperefficient on structuring work to match the brain's natural rhythms.
- Podcast Sep 2025
The Mindset Economy Podcast
Ep1: How to stop treating your brain like a machine
Mithu Storoni on why the industrial model of work is incompatible with how the brain actually performs — and what to do instead.
- Article Sept 2024
The Times
Power up: how to give your brain that extra boost it needs
Mithu Storoni in The Times on the practical steps to sharpen cognitive performance and sustain mental energy.
- Article Sept 2024
Financial Times
Hyperefficient
Mithu Storoni writing for the Financial Times on the neuroscience of working smarter — the ideas behind Hyperefficient.
- Article Aug 2024
Fortune
How to hack your day and become more efficient by scheduling around your 'optimal mental state'
Organising work schedules around peak focus periods and 90-minute work blocks to optimise productivity and maintain mental clarity throughout the day.
- Article Aug 2023
Netflix
Live to 100: Secrets of the Blue Zones
Featured in the Emmy Award-winning Netflix docuseries exploring the lifestyle habits of the world's longest-lived communities.
- Podcast Apr 2022
I Am... With Jonny Wilkinson
Mithu Storoni on stress — how we can channel it to fulfil our true potential
Jonny Wilkinson interviews Mithu Storoni on how stress functions in the brain and how to channel it productively rather than let it hinder potential.
- Article Dec 2018
CFA Institute
Humans vs. machines: the stress management edge
Chronic stress impairs the brain's judgment capabilities that give humans an advantage over AI — and practical interventions can restore that cognitive edge.
- Podcast Nov 2018
South China Morning Post
Stress Proof author Mithu Storoni on the causes and cures for stress — Hong Kong Literary Festival
Mithu Storoni at the Hong Kong Literary Festival on the science of stress — how it affects us and how we can counter it.